FE-2 BUSINESS SERVICES
PROFESSIONAL WEBSITES. SMARTER BUSINESS SYSTEMS.
From standalone websites to CRM, booking, automation, email marketing, and AI integration — we build technology that works the way your business does.
"I knew I needed more than just a website—I needed someone who understood how to build the foundation of a business."
— Chris L., Founder, Kenshō Studio
Most Business Tech Doesn't Fail Because of Bad Tools. It Fails Because Nobody Connected Them.
Here's how it usually goes:
You launch a website.
A booking platform gets added when you need one.
A CRM gets set up by someone who's since left.
Payments live in one system, contacts in another, follow-up happens manually (if it happens at all).
Every tool was the right decision at the time. Together, they've created more work than they solve.
That's what we fix.
FE-2 builds websites and business systems that are designed to work together from the start — or rebuilt to work together when they've grown disconnected.
Whether you need a professional website, CRM setup, booking and payment integration, automation, email marketing, AI implementation, or a full operational rebuild — we build technology that supports how your business actually runs.
WHAT WE BUILD
Three Ways to Work Together
WEBSITE BUILDS
A professional website built to represent your business, convert visitors, and connect to the systems behind it.
Includes:
Custom website design
Mobile optimization
Contact forms and lead capture
SEO foundation
Booking integrations
Analytics setup
Copywriting support and copy refinement
And more
Ideal for service businesses, local businesses, personal brands, coaches, and studios that need a stronger online presence and a better first impression.
BUSINESS SYSTEMS SETUP
For businesses that have a website but know the backend is messier than it should be.
Can Include:
CRM setup and contact organization
Booking system configuration
Automation workflows
Email marketing setup
POS integration
AI implementation opportunities
Operational cleanup and documentation
Ideal for business owners spending too much time on manual follow-up, disconnected tools, or processes that only work because they are holding them together.
FULL INFRASTRUCTURE BUILD
Website and systems, built together, from the ground up, so everything runs smoothly.
Built to include:
Website design and development
CRM and contact management
Booking and scheduling systems
Payment and POS integration
Email marketing and automation
Customer journey mapping
AI integration where it adds real value
Ideal for businesses launching with real operational complexity — memberships, recurring clients, appointment-based models, or multi-service offerings that need a connected system, not a patchwork one.
"Most website companies offer cookie-cutter packages. FE-2 spends the time needed to provide an integrated solution."
- Jim S.
FE-2 Full Infrastructure Build for Kenshō
Kenshō Studio was open, operating, and growing—but behind the scenes, the business had outgrown its systems.
Their website no longer reflected the experience they wanted to create. Clients found the booking process confusing. Customer information lived across multiple platforms. There was no central CRM, no automated follow-up, and no reliable way to nurture new leads or reconnect with past clients.
Like many growing businesses, each new tool had been added to solve a problem in the moment. Over time, those tools stopped working together.
The result? More manual work, more complexity, and a customer experience that didn't match the quality of the business itself.
We rebuilt the entire digital infrastructure.
We designed and launched a new seven-page website, built a streamlined booking experience, implemented a complete CRM, migrated and organized contacts, created automated client journeys, built membership purchase flows, integrated POS, developed email marketing systems, and trained the team to confidently manage everything moving forward.
Instead of managing disconnected software, Kenshō now operates from one connected ecosystem—giving the owners more time to focus on their clients instead of their technology.
Chris Lewis
Founder, kenshō studio
"Before working with FE-2, I had all these ideas, offerings, memberships, events, and visions for where I wanted Kenshō to go, but they weren’t organized into one cohesive system. Things were spread across different platforms, there wasn’t a smooth flow for clients, and I was spending way too much time trying to piece everything together myself.
I knew I needed more than just a website—I needed someone who understood how to build the foundation of a business.
The biggest improvement is that everything now works together instead of separately. From the website and booking system to the CRM, memberships, automations, events, and client communication, it’s all being built into one organized ecosystem. It creates a seamless experience for clients while saving me countless hours behind the scenes. Instead of constantly managing the business, I can spend more time doing what I actually love—helping people.
I expected a great website, but what I got was so much more. FE-2 thinks through every detail—from the customer journey and user experience to the backend systems that most people never even think about. They were always several steps ahead, bringing ideas and solutions I never would have come up with on my own.
Don't hire FE-2 because you need a website. Hire them because you want someone who can help build the infrastructure of your business."
AI is Changing How Businesses Operate.
Strategy Still Determines Whether It Helps.
AI website builders can create pages in minutes.
What they can't do is understand how your business runs.
They don't know your customer journey, your booking flow, your membership structure, your operational bottlenecks, or where follow-up is slipping through the cracks.
AI is a powerful tool... but it's not a replacement for operational thinking.
We help businesses identify where AI and automation create real efficiency — and where adding more software just creates more complexity to manage.
The goal is a business that runs cleaner, not a longer list of tools.
"FE-2 thinks through every detail—from the customer journey and user experience to the backend systems that most people never even think about."
What Business Owners Say
"As a retired business owner with experience in strategic planning, I've worked with businesses through growth, change, and operational decision-making. What stood out to me about FE-2 wasn't just their technical ability—it was their process.
Rather than delivering a cookie-cutter solution, FE-2 started at ground zero by asking insightful questions, listening deeply, and looking carefully into the brand, its overall operation, and the customer journey. They studied the booking flow and existing website and software to identify what was working and what wasn't. FE-2 saw where things were more complicated than they needed to be, and how everything could work together more effectively.
After over thirty years in business, I have never met any single individual who could do what Sara with FE-2 has done. A team of four or five people? Maybe. But Sara is a sort of human Swiss army knife of programming, branding, marketing, and artistic skills that enables her to produce custom-tailored results with maximum efficiency and effectiveness. This efficiency translates to cost effectiveness, too: FE-2 provides very high value for their services. In other words, they are worth every penny."
Jim S.
Retired Business Owner | Strategic Planning
"The website we inherited when we bought Kenshō Studio was difficult to navigate, and the booking system did not function well.
FE-2 began with a Systems Breakdown—a deep dive into our website, booking system, and business operations. They identified issues, proposed solutions, and kept in close communication with our team throughout the process.
Starting with the Systems Breakdown ensured we were solving the right problems before investing in the solutions.
We now have a beautiful website that makes it easy for clients to understand what we offer, book services, and pay online. We also have real-time sales and membership analytics, automated client follow-up, and systems that work together much more effectively.
FE-2 is organized, methodical, detail-oriented, and genuinely cares about our success. They exceeded our expectations in every way and have been a joy to work with. I highly recommend them to anyone looking to improve their website, customer experience, and business systems."
Michele S.
Co-owner | Kenshō Studio
Why FE-2
FE-2 Production Services was built inside large-scale operational environments — festivals, live events, charter programs — where systems, communication, and execution have to work under pressure, at scale, with no margin for error.
That operational background is what we bring to building business infrastructure for growing companies.
We don't just build websites. We build connected systems — because technology works best when everything talks to each other.
What that means for you:
One team who understands both the front-end experience and the operational systems behind it
Systems built around how your business actually runs, not a generic template
No unnecessary software recommendations — only what your business actually needs
Clear documentation so you know how everything works when we hand it off
By the Numbers:
20+ CRM automation workflows built and managed — including lead generation, client onboarding, nurture sequences, appointment reminders, membership renewal, re-engagement, purchase flows, and behavioral tagging
3,500+ contacts managed through full pipeline infrastructure
Experienced across CRM, booking, email, POS, and paid acquisition platforms — and adaptable to yours
Full infrastructure delivered: websites, booking systems, CRM, POS, and email marketing
Let's Build Something That Actually Works
Whether you're building your first professional website, cleaning up systems that have grown disconnected, or launching with everything in place from day one — we'd love to hear about your project.
© 2026 FE-2 PRODUCTION SERVICES INC.